In 2011, Nokia announces it is joining forces with Microsoft to strengthen its position in the smartphone market. The strategic partnership sees Nokia smartphones adopt the Windows Phone operating system and establish an alternative ecosystem to rivals iOS and Android. Nokia also kicks off a sequence of changes designed to enable it to build better products, faster. These changes include a revitalization of Nokia’s company culture, where speed, accountability and results are central.
Nokia launches its first Windows Phones, the Nokia Lumia 800 and the Nokia Lumia 710, in October 2011. Fast-forward to 2013 and Nokia has a full portfolio of great Windows Phone 8 smartphones, from the Lumia 520 through the award-winning Lumia 920 and the ground-breaking Lumia 1020, which enables photography never seen before in a smartphone. At the same time, the company continues to be committed to offering affordable phones which combine great design and an intuitive user interface with compelling, localized experiences. The Asha line of devices are bestsellers in numerous countries around the globe.
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